Atmel Introduces First Element of New Standard Product Family for Multimedia Section Supply in Feature Phones
ROUSSET, France, Jan. 20 /PRNewswire/ -- Atmel(R) Corporation announced today the release of its AT73C204 Power Management standard product, the first IC specifically designed for multimedia section supply in new-generation feature phones. Manufactured on Atmel's low-cost mainstream CMOS process, the AT73C204 is designed to supply CMOS or CCD camera modules, MP3 or polyphonic ICs, multimedia coprocessor, external memory module, wireless data connection such as Wi-Fi(R) and Bluetooth(R), and a USB interface.
The AT73C204 features the complete set of power supplies required to supply a high-end multimedia application. Seven linear regulators provide output voltages from 1.8V to 2.8V with a range of output currents between 10mA to 130mA. A switching converter with integrated FET providing 300mA at 1.8V or 2.5V is specially designed to supply the coprocessor core that is used as a multimedia engine in most feature phones.
"Feature phone manufacturers may choose their basic phone solution from a chipset or a module. Then, each time they add a multimedia feature, usually in a separate PCB, they have to add a discrete power supply. They have two questions when looking at a discrete power supply solution for multimedia: how to find the lowest-cost solution and how to save space on the board. Atmel is now able to answer both questions by proposing different solutions for different levels of integration of multimedia features", explained Michele Casetta, Marketing Manager for Atmel's Power Management Product Line." The AT73C204 is designed to supply the highest level of integration of multimedia features, which is typically the case in smartphones. The AT73C204 also illustrates Atmel's synergy in multimedia phones. Customers can today turn to Atmel as a provider of a multimedia coprocessor, CMOS camera module, MP3 sound generator, GPS module, Bluetooth or Wi-Fi module as well as the AT73C204 that supplies all of them."
Atmel offers the AT73C204 in a 5 x 5 mm, 49-ball ultra-thin BGA in order to satisfy portable device manufacturers' minimum space requirements. It is also available in a 7 x 7 mm, 49-pin QFN package for a reduced number of PCB layers. The AT73C204 is available now mounted on a reference design board or as engineering samples. Suggested resale price is US$3.90 per unit in the quantity of 1,000.
About Atmel
Founded in 1984, Atmel Corporation is headquartered in San Jose, California with manufacturing facilities in North America and Europe. Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS, BiCMOS, SiGe, and high-voltage BCDMOS process technologies.
NOTE: Atmel, the Atmel logo and combinations thereof are registered trademarks and others contained herein, are trademarks of Atmel Corporation or its subsidiaries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. Bluetooth is a registered trademark of the Bluetooth Special Interest Group. Other terms and product names in this document may be the trademarks of others.
Information:
For further information on the AT73C204, go to: http://www.atmel.com/dyn/products/product_card.asp?part_id=3253
Press Contacts:
Peter Bishop, Communications Manager, Atmel Rousset, France
Tel: +33-4-42-53-61-50, Email: pbishop@atmel.com
Clive Over, Director of Press Relations - USA and Asia
Tel: +1-408-451-2855, Email: cliveover@atmel.com
Veronique Sablereau, Corporate Communications Manager - Europe
Tel: +33-1-30-60-70-68, Email: veronique.sablereau@atmel.com
CONTACT: Peter Bishop, Communications Manager, Atmel Rousset, France,
+33-4-42-53-61-50, or pbishop@atmel.com, or Clive Over, Director of Press
Relations - USA and Asia, +1-408-451-2855, or cliveover@atmel.com, or
Veronique Sablereau, Corporate Communications Manager - Europe,
+33-1-30-60-70-68, or veronique.sablereau@atmel.com
Web site: http://www.atmel.com/
